Digital Marketing

Module 1: Digital Marketing Fundamentals

• Introduction to Digital Marketing:
• Definition, scope, and importance of digital marketing
• Digital marketing landscape and trends

• Digital Marketing Channels:
• Overview of major digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.)
• Understanding channel synergies and complementarities

• Digital Marketing Strategy:
• Developing a digital marketing strategy aligned with business objectives
• Setting SMART goals and KPIs

Module 2: Search Engine Optimization (SEO)

• On-Page SEO:
• Keyword research and optimization
• Meta tags (title, description, keywords)
• Header tags (H1, H2, etc.)
• Image optimization
• URL structure

• • Off-Page SEO:
• o Backlink building techniques (link exchange, guest posting, directory submissions)
• o Social media marketing for SEO
• o Local SEO strategies

• • Technical SEO:
• o Website speed optimization
• o Mobile-friendliness
• o XML sitemaps
• o Robots.txt
• o Crawl budget optimization

Module 3: Search Engine Marketing (SEM)

• Pay-Per-Click (PPC) Advertising:
• Google Ads and other PPC platforms
• Campaign structure and management
• Keyword bidding and targeting
• Ad copy writing and testing
• Quality Score and Ad Rank

• Display Advertising:
• Banner ads, video ads, and other display formats
• Targeting options (demographic, interest, contextual)
• Remarketing and retargeting strategies

Module 4: Social Media Marketing

• Social Media Platforms:
• Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Understanding platform-specific audiences and engagement strategies

• Social Media Content Creation:
• Developing engaging content for different platforms
• Content calendar planning and scheduling
• Social media analytics and reporting

• Social Media Advertising:
• Paid advertising on social media platforms
• Targeting options and campaign optimization
• Social media influencer marketing

Module 5: Content Marketing

• Content Strategy:
• Developing a content strategy aligned with business goals
• Identifying target audience and their needs
• Content planning and creation

• Content Formats:
• Blog posts, articles, infographics, videos, podcasts, etc.
• Choosing the right content format for different audiences

• Content Distribution:
• Promoting content through various channels (social media, email marketing, SEO, etc.)
• Content syndication and repurposing

Module 6: Email Marketing

• Email List Building:
• Collecting and nurturing email subscribers
• Email list segmentation and personalization

• Email Marketing Campaigns:
• Creating effective email campaigns
• Email design and layout
• Email deliverability and open rates
• A/B testing and email optimization

Module 7: Website Analytics

• Web Analytics Tools:
• Google Analytics and other web analytics platforms
• Tracking website traffic and user behavior
• Setting up goals and tracking conversions

• • Data Analysis and Reporting:
• o Analyzing website data to identify trends and insights
• o Creating actionable reports for decision-making

Module 8: Digital Marketing Measurement and ROI

• Key Performance Indicators (KPIs):
• Defining relevant KPIs for digital marketing campaigns
• Tracking and measuring campaign performance
• Calculating ROI:
• Calculating the return on investment for digital marketing efforts
• Analyzing the effectiveness of different channels and strategies

Module 8: Digital Marketing Projects

• Real-world Digital Marketing projects:
• Google analytics
• Social media marketing
• Ads Marketing
• Social Media research
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